Word of the Day

Brainwriting 

Step One: Generate ideas independently.

Step Two: Regroup to evaluate ideas and discuss.

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Why is Brainwriting more effective than the traditional Brainstorming meetings?

During brainstorming meetings, stakeholder’s participation can become one-sided in favor of the biggest egos, the loudest voices, and the most powerful individuals. 

During the brainwriting process, all stakeholder ideas are brought to the table and all voices are heard. Individuals can create more ideas and a greater variety of new ideas when they work alone than in groups. However, individuals can also produce more terrible ideas than in groups. Thus, it is necessary to have collective (team) judgment to discover the best idea.

 

 

 

 

 

 

Reference

Grant, A. (2023). Hidden potential: The science of achieving greater things. New York, NY: Penguin Random House, LLC. P. 188 – 190.