TED Talk Tuesday

Are you a born leader with all of the tools needed to build a successful career?

Or, are you seeking ways to improve your leadership skills?

Whether you are a CEO of a successful company, a business owner of a new start-up, or a job seeker searching for ways to build your brand, Simon Sinek offers a simple and powerful model for inspirational leadership

A Golden Circle and the question, “Why?”

In Simon Sinek’s TED Talk, he cites examples from Apple, Martin Luther King, and the Wright brothers as he gets to the bottom line of why people do what they do; Think beyond what you do and how you do it to find the deeper meaning: Why do you do what you do?

“People do not buy what you do, they buy why you do it.”

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